Our Story

About Studio 15

Where every strand tells a story of beauty and individuality

Tracey Herselman, founder and senior stylist at Studio 15 Boutique Hair Salon in Waipapa
Meet the Founder

Tracey Herselman

Welcome to Studio15 Boutique Salon, where every strand tells a story of beauty and individuality. My name is Tracey Herselman and I founded Studio15 with a passion for celebrating the uniqueness in every client who walks through our doors.

At Studio15, we stand for more than just exceptional hairdressing. We believe in creating a sanctuary where style meets substance, where each haircut is a canvas and every color a masterpiece. Our salon isn't just about transforming looks; it's about uplifting spirits and boosting confidence.

I established Studio15 with a vision to redefine the salon experience. It's not merely about trends here; it's about personal expression and empowering clients to embrace their authentic selves. Whether you're seeking a bold new look or a subtle enhancement, our team of skilled stylists is dedicated to listening to your needs and delivering results that exceed expectations.

What sets Studio15 apart is our commitment to quality, creativity, and community. We source the finest products and stay ahead of industry trends to ensure your experience is both luxurious and cutting-edge. Our salon is a space where you can unwind, recharge, and leave feeling revitalized, inside and out.

Book with Tracey
A Storied Location

Our Heritage

The original house that burnt down was the gum diggers trading post where everyone washed and weighed their gum before selling and trading. It then became the post office, before Kerikeri was born and is now proudly the home of Studio 15 Boutique Salon.

Our Products

Why We Use Kevin Murphy

Studio 15 Boutique Salon prefers to use KEVIN.MURPHY COLOR.ME, as what goes inside the tube is just as important as the colour it creates. These products are PPD free, ammonia free and naturally derived ingredients like aloe vera, honey, shea butter and pomegranate with K18 professional molecular repair. Kevin Murphy uses the best of nature and technology with skincare ingredients.

PPD Free
Ammonia Free
Naturally Derived
K18 Repair
Kevin Murphy professional hair care products including Angel Rinse, Powder Puff, and Anti Gravity used at Studio 15 Waipapa
Testimonials

What Our Clients Say

"Absolutely love Studio 15! Tracey always knows exactly what I need. The low-tox products make such a difference for my sensitive scalp."

— Sarah M.

"Finally found a salon that understands balayage! My hair has never looked better. The attention to detail is incredible."

— Michelle R.

"The whole experience feels so luxurious and relaxing. Studio 15 is my happy place. I won't go anywhere else!"

— Emma T.

Your Visit

The Studio 15 Experience

Every visit is designed to feel unhurried and personal. Settle in with complimentary refreshments and WiFi while we focus on making you look and feel your best.

Free WiFi

Stay connected throughout your visit with complimentary high-speed WiFi.

Complimentary Refreshments

Enjoy a tea, coffee, or cold drink on the house while you relax.

Relaxing Atmosphere

Our boutique studio is designed to feel calm, private, and welcoming.

Personalised Service

Every appointment is tailored to you — your hair, your goals, your style.

FAQ

Questions About Studio 15

What makes Studio 15 a low-tox salon?
We exclusively use Kevin Murphy COLOR.ME — a range that's PPD-free, ammonia-free, and derived from naturally sourced ingredients. This means healthier colour services without compromising on results, and a more comfortable experience for clients with sensitivities.
Do I need to book an appointment?
Yes, we recommend booking in advance to secure your preferred time. As a boutique salon, we see a limited number of clients each day to ensure everyone receives unhurried, personalised attention. You can book online 24/7 through our booking system.
What products does Studio 15 use?
We use Kevin Murphy for all colour and styling services. Kevin Murphy products are sulphate-free, paraben-free, and cruelty-free, with sustainably sourced ingredients. We also offer K18 molecular repair treatments for damaged hair.
Where is Studio 15 located?
We're at 15 Waipapa Loop Road, Waipapa, Northland 0230 — just a short drive from Kerikeri. Our studio is housed in a charming heritage building that was once the local post office.
What should I expect on my first visit?
Your first appointment begins with a thorough consultation where Tracey will discuss your hair goals, assess your hair type and condition, and recommend the best approach. Settle in with a complimentary drink and WiFi while we take care of the rest.

View all frequently asked questions →

Ready for Your Transformation?

Book your appointment today and experience the Studio 15 difference

Book Now